VC GROUP

白净、缤纷、风味突出，把图形解构为点与线来直观表达产品中，不同风味碎块与奶结合的特性，轻巧一翻，就能得到健康好味道。

Clean, colorful, and full of flavor, deconstructing graphics into points and lines to intuitively express the characteristics of different flavored chunks combined with milk in the product. With a light touch, you can easily achieve a healthy and delicious taste.

“每一轮月亮都是独一无二的艺术品”。Seesaw Coffee 希望将天南地北不同城市和自然的灵感，打包装进一座小小的“美术馆”，在充满美好祝福的节日里送给更多热爱生活和艺术朋友。

项目以“美术馆”为创意核心，从包装形式到视觉传达，串联起材料、结构、颜色、图形，创造更丰富的感官交互。自由拼接的结构，与美术馆灵活的空间相呼应。正面以留白图形填充空间，创造身处“月光下”的体验；翻转至另一面，将画板交由使用者自由涂鸦创作，真正成为“独一无二的艺术品”。礼盒中月饼和咖啡挂耳，视觉上运用代表地域或风味的手绘图形，在良好识别性的基础上，传递 Seesaw“创造活力”与“艺术质感”的品牌理念。

"Each moon phase is a unique work of art. "

Seesaw Coffee encapsulates inspiration from various cities and nature into a compact gallery, sharing it with life and art enthusiasts during festive moments.

Centered around the gallery concept, the project seamlessly blends materials, structure, colors, and graphics, offering an immersive experience. The adaptable structure mirrors the flexibility of an art gallery. On one side, blank graphics evoke a moonlit atmosphere; on the reverse, users can freely doodle, creating a one-of-a-kind artwork. Inside, hand-drawn graphics on mooncakes and coffee bags represent regions and flavors, embodying Seesaw Coffee brand philosophy of creative vitality and artistic texture.

Seesaw Coffee 首次推出甄选系列咖啡豆礼盒，以全球优质咖啡庄园的小产量“宝藏豆”为核心产品，提供更具精品咖啡品质的产品和体验。

作为精品咖啡标准中最重要的一个环节，“咖啡原产地”成为本次礼盒设计的原点。为此特别创造出一套完整的视觉创意系统，取材自地形图的等高线线条，对应不同咖啡豆产地的海报高低；基于产地人文自然特点，选用具有整体性且有代表性的色彩和图形设计；印刷工艺上，材质和纹理的结合呼应咖啡原产地信息，成为消费者可触摸感知的信息触点。

Seesaw Coffee introduces its inaugural curated collection of coffee bean gift boxes, featuring Treasure Coffee Beans from small-yield crops in premium coffee estates worldwide, offering a more professional refined coffee quality and experience.

The design draws inspiration from the Coffee Origin, creating a visual system using topographic contour lines. Posters correspond to the elevation of different coffee bean origins. Reflecting the cultural and natural aspects of each origin, the design integrates cohesive color schemes and graphics. Material and texture combinations in printing align with the coffee's origin, providing consumers with tangible touchpoints.