• VC GROUP
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  • Utopia
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  • VC GROUP
  • Works
  • Utopia
  • Info

Packaging

Seesaw Costco定制款咖啡豆

针对会员制的仓储式超市 Costco 的零售场景,Seesaw Coffee 特别定制了家庭装的意式咖啡豆产品,从产品包装形式到视觉设计等方面,创造更强的消费者吸引力。

项目包装设计上,跳脱出常规款咖啡豆视觉形象,运用更简洁明晰的图形与颜色,以适应仓储式超市产品批发形式的销售场景,使得产品卖点、品牌信息在大型仓库式建筑和商品货架上更具识别度。

Category: Client: Seesaw Coffee Year: 2023

Seesaw Coffee customizes family-sized Italian coffee beans specifically for the membership-based warehouse superstore, Costco. With a focus on packaging and visual design, we aim to enhance consumer appeal.

In terms of packaging design, we departed from the typical visual identity of coffee beans. Instead, we utilized more concise and clear graphics and colors to adapt to the wholesale retail setting of the warehouse-style superstore. This ensures that the product’s selling points and brand information are more recognizable on the shelves of large warehouse buildings.

Seesaw瑰夏拼配豆

Seesaw在11周年生日中,推出首创瑰夏拼配意式咖啡豆,产品融合多重水果风味,像是就庆祝节日的水果拼盘,基底的宝藏瑰夏豆,带来明亮橙色果酸和白色花香,像是汁水饱满的杏桃和芦柑,更好诠释“咖啡是一种水果”。

视觉上延续品牌的经典包装结构,用低理解成本的水果图形与热情的颜色,更直接的呈现扑面而来的果汁感。

Category: Client: Seesaw Coffee Year: 2023

Seesaw celebrates its 11th anniversary by launching the innovative Gueisha Blend Italian coffee beans. This product combines multiple fruit flavors, resembling a festive fruit platter. The base of the treasure, Gueisha beans, brings bright orange acidity and white floral fragrance, reminiscent of juicy apricots and kumquats, better interpreting the notion that ‘coffee is a fruit.’

Visually, the design maintains the brand’s classic packaging structure, using low-cost fruit graphics and vibrant colors to directly present a refreshing juice sensation.

Seesaw瑰夏拼配冷萃液

在Seesaw十一周年生日推出瑰夏拼配意式咖啡豆的同时,带来同款风味的冷萃液产品,以满足不同使用场景需求。

Category: Client: Seesaw Coffee Year: 2023

Seesaw celebrates its 11th anniversary by launching a blend of Gesha with Italian coffee beans, along with cold brew products of the same flavor, catering to various consumption scenarios.

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