Packaging

Seesaw Coffee customizes family-sized Italian coffee beans specifically for the membership-based warehouse superstore, Costco. With a focus on packaging and visual design, we aim to enhance consumer appeal.

In terms of packaging design, we departed from the typical visual identity of coffee beans. Instead, we utilized more concise and clear graphics and colors to adapt to the wholesale retail setting of the warehouse-style superstore. This ensures that the product’s selling points and brand information are more recognizable on the shelves of large warehouse buildings.

Seesaw celebrates its 11th anniversary by launching the innovative Gueisha Blend Italian coffee beans. This product combines multiple fruit flavors, resembling a festive fruit platter. The base of the treasure, Gueisha beans, brings bright orange acidity and white floral fragrance, reminiscent of juicy apricots and kumquats, better interpreting the notion that ‘coffee is a fruit.’

Visually, the design maintains the brand’s classic packaging structure, using low-cost fruit graphics and vibrant colors to directly present a refreshing juice sensation.

Seesaw celebrates its 11th anniversary by launching a blend of Gesha with Italian coffee beans, along with cold brew products of the same flavor, catering to various consumption scenarios.