Seesaw Coffee customizes family-sized Italian coffee beans specifically for the membership-based warehouse superstore, Costco. With a focus on packaging and visual design, we aim to enhance consumer appeal.

In terms of packaging design, we departed from the typical visual identity of coffee beans. Instead, we utilized more concise and clear graphics and colors to adapt to the wholesale retail setting of the warehouse-style superstore. This ensures that the product’s selling points and brand information are more recognizable on the shelves of large warehouse buildings.