Seesaw瑰夏拼配豆
Seesaw在11周年生日中,推出首创瑰夏拼配意式咖啡豆,产品融合多重水果风味,像是就庆祝节日的水果拼盘,基底的宝藏瑰夏豆,带来明亮橙色果酸和白色花香,像是汁水饱满的杏桃和芦柑,更好诠释“咖啡是一种水果”。
视觉上延续品牌的经典包装结构,用低理解成本的水果图形与热情的颜色,更直接的呈现扑面而来的果汁感。
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Client: Seesaw Coffee Year: 2023
Seesaw celebrates its 11th anniversary by launching the innovative Gueisha Blend Italian coffee beans. This product combines multiple fruit flavors, resembling a festive fruit platter. The base of the treasure, Gueisha beans, brings bright orange acidity and white floral fragrance, reminiscent of juicy apricots and kumquats, better interpreting the notion that ‘coffee is a fruit.’
Visually, the design maintains the brand’s classic packaging structure, using low-cost fruit graphics and vibrant colors to directly present a refreshing juice sensation.