Packaging

Clean, colorful, and full of flavor, deconstructing graphics into points and lines to intuitively express the characteristics of different flavored chunks combined with milk in the product. With a light touch, you can easily achieve a healthy and delicious taste.

“Each moon phase is a unique work of art. ”

Seesaw Coffee encapsulates inspiration from various cities and nature into a compact gallery, sharing it with life and art enthusiasts during festive moments.

Centered around the gallery concept, the project seamlessly blends materials, structure, colors, and graphics, offering an immersive experience. The adaptable structure mirrors the flexibility of an art gallery. On one side, blank graphics evoke a moonlit atmosphere; on the reverse, users can freely doodle, creating a one-of-a-kind artwork. Inside, hand-drawn graphics on mooncakes and coffee bags represent regions and flavors, embodying Seesaw Coffee brand philosophy of creative vitality and artistic texture.

Seesaw Coffee introduces its inaugural curated collection of coffee bean gift boxes, featuring Treasure Coffee Beans from small-yield crops in premium coffee estates worldwide, offering a more professional refined coffee quality and experience.

The design draws inspiration from the Coffee Origin, creating a visual system using topographic contour lines. Posters correspond to the elevation of different coffee bean origins. Reflecting the cultural and natural aspects of each origin, the design integrates cohesive color schemes and graphics. Material and texture combinations in printing align with the coffee’s origin, providing consumers with tangible touchpoints.