Visual Identity
Ebamboo
作为一次性竹制品产业的传统上游企业，EBamboo 成长初期主要聚焦于B端企业市场。在未来品牌布局中，企业的销售目标将重点转向C端消费者市场。因此希望能通过新一轮品牌形象升级，以适应市场目标的变化，即通过年轻化、活力化的品牌策略，表达“From Nature, Back To Nature”的品牌价值理念，强化 EBamboo 品牌“竹”与“可持续”的核心产品卖点。
As a leading player in the traditional upstream sector of the domestic disposable bamboo product industry, EBamboo initially targeted B2B enterprises in its early growth phase. Looking ahead, EBamboo is shifting its sales focus to the B2C consumer market. To align with this shift, a new brand image upgrade is envisioned to reflect a youthful, dynamic strategy and convey the brand value of ＂From Nature, Back To Nature.＂
This updated brand image taps into current consumer concerns about environmental sustainability, emphasizing EBamboo＇s core product strengths of ＂bamboo＂ and ＂sustainability.＂ Inspired by a pattern of bamboo nodes, the design communicates the product concept of ＂natural green＂ and establishes a brand image of ＂continuous growth＂ and ＂resilience. ＂
Seesaw × Vans
Seesaw与Vans，黑白棋盘格与彩色棋盘格；灵感与灵动，涂写与渐变；低碳、地球与咖啡，咖、绿与蓝；有话直说不碳气。
Seesaw and Vans, black and white checkerboard and colorful checkerboard; inspiration and agility, painting and gradients; low carbon, Earth, and coffee, coffee, green, and blue; speak directly without reservation.
Super Paper
互联网变革带来快节奏的生活，相对慢节奏的纸张无声地疗愈着每一颗焦躁的心。“感受纸张、理解纸张、释放纸张”，就是SUPERPAPER基于当下提出的品牌理念。基于印刷行业的经验，希望通过策划、印刷、出版，让更多人感受到纸张潜在的力量。
新的品牌形象设计中，将“进行中”的力量感记录下来，是纸张从印刷机中推出一角，也是翻开书页的瞬间。承载起文字的纸张，进行中的一刻，总能带给人更开阔的空间和更多的想象。
作品更新中…..
The rapid pace of the internet age contrasts with the quiet healing power of paper. “Feel paper, understand paper, unleash paper” encapsulates SUPERPAPER’s brand philosophy. Leveraging experience in the printing industry, the goal is to make more people appreciate the potential of paper through planning, printing, and publishing.
In the new brand image, the design captures the dynamism of “in-progress”—whether emerging from a printing press or turning a page. In these moments, paper, laden with words, consistently provides a broader space and sparks more imagination.
Works updating…..
宠物春节安顿攻略
和宠物一起分享安逸欢乐的节日。小红书发起了“宠物春节安顿攻略”节日特别企划，集合平台上养宠人分享的相关经验，希望能帮助到更多的养宠人和宠物，度过一个温暖热闹又安心舒适的春节。
设计灵感来自于日常的标点和符号衍生出的“颜文字”，由此构成宠物的形象。通过更具社交属性和互联网语境特点的方式，呈现养宠人的内容分享。宠物的可爱形象也通过更有趣的形式，成为引发分享的内容。
Enjoy a cozy CNY holiday with pets. In line with the ” 100 Questions about Pet Care” initiative, Xiaohongshu introduces the “Pet Chinese New Year Guide” to address concerns during the festival, especially when pets accompany owners or stay home temporarily. The project gathers shared experiences from pet owners to help create a warm and comfortable Lunar New Year for both pets and their owners.
The design inspiration for this project comes from “kaomoji” derived from punctuation and symbols, forming the shapes of pets. By a more internet-social context, it showcases the sharing of pet owners. The adorable images of pets, presented in a more engaging format, serve as compelling content for sharing.