Enjoy a cozy CNY holiday with pets. In line with the ” 100 Questions about Pet Care” initiative, Xiaohongshu introduces the “Pet Chinese New Year Guide” to address concerns during the festival, especially when pets accompany owners or stay home temporarily. The project gathers shared experiences from pet owners to help create a warm and comfortable Lunar New Year for both pets and their owners.

The design inspiration for this project comes from “kaomoji” derived from punctuation and symbols, forming the shapes of pets. By a more internet-social context, it showcases the sharing of pet owners. The adorable images of pets, presented in a more engaging format, serve as compelling content for sharing.