As a leading player in the traditional upstream sector of the domestic disposable bamboo product industry, EBamboo initially targeted B2B enterprises in its early growth phase. Looking ahead, EBamboo is shifting its sales focus to the B2C consumer market. To align with this shift, a new brand image upgrade is envisioned to reflect a youthful, dynamic strategy and convey the brand value of ＂From Nature, Back To Nature.＂

This updated brand image taps into current consumer concerns about environmental sustainability, emphasizing EBamboo＇s core product strengths of ＂bamboo＂ and ＂sustainability.＂ Inspired by a pattern of bamboo nodes, the design communicates the product concept of ＂natural green＂ and establishes a brand image of ＂continuous growth＂ and ＂resilience. ＂