• VC GROUP
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  • Utopia
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Works
  • VC GROUP
  • Works
  • Utopia
  • Info

Seesaw Coffee 宝藏豆咖啡礼盒

Seesaw Coffee 首次推出甄选系列咖啡豆礼盒,以全球优质咖啡庄园的小产量“宝藏豆”为核心产品,提供更具精品咖啡品质的产品和体验。

作为精品咖啡标准中最重要的一个环节,“咖啡原产地”成为本次礼盒设计的原点。为此特别创造出一套完整的视觉创意系统,取材自地形图的等高线线条,对应不同咖啡豆产地的海报高低;基于产地人文自然特点,选用具有整体性且有代表性的色彩和图形设计;印刷工艺上,材质和纹理的结合呼应咖啡原产地信息,成为消费者可触摸感知的信息触点。

Category: Client: Seesaw Coffee Year: 2023

Seesaw Coffee introduces its inaugural curated collection of coffee bean gift boxes, featuring Treasure Coffee Beans from small-yield crops in premium coffee estates worldwide, offering a more professional refined coffee quality and experience.

The design draws inspiration from the Coffee Origin, creating a visual system using topographic contour lines. Posters correspond to the elevation of different coffee bean origins. Reflecting the cultural and natural aspects of each origin, the design integrates cohesive color schemes and graphics. Material and texture combinations in printing align with the coffee’s origin, providing consumers with tangible touchpoints.