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  • VC GROUP
  • Works
  • Utopia
  • Info

Super Poster

星星总是让人感觉触手可及,那么远,那么近;那么小,那么大;那么少,那么多。不同视角决定了视觉读取的信息量。
在海报中尝试结合远近与大小的关系在同一画幅当中,形成了有趣的画面,且对应上品牌信息层级与节日信息层级的关系,既表达了“Super”,也描绘了“Festival”。

Category: Client: Super Paper Year: 2023

So far, yet so close; so small, yet so big; so few, yet so many. Different perspectives determine the amount of visual information perceived, much like how stars always seem within reach.

Attempting to integrate the relationships of distance and size within the same frame in the poster creates an engaging image. It corresponds to both the brand information hierarchy and the holiday information hierarchy. It not only expresses ‘Super’ but also depicts ‘Festival’.