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Utopia
  • VC GROUP
  • Works
  • Utopia
  • Info

Utopia

VC GROUP is a multidisciplinary content planning and visual design collective with diverse expertise and innovative capabilities across various fields, based in Shanghai. In the future, as the team diversifies and grows, VC GROUP aims to accumulate experience across various fields and scenarios, fostering both content creation and independent brand incubation.
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Category
Client
Seesaw Coffee
Year
2023

各种有形无形的阻隔,让面对面的陪伴越发珍贵。比起现实世界,不受年纪性别限制,更不会有刻板印象的玩具,或许更容易让我们获得疗愈和快乐。

Various tangible and intangible barriers make face-to-face companionship increasingly precious. Compared to the real world, toys that are not limited by age or gender and do not have stereotypes may be more likely to bring us healing and happiness.

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在庞大的世界里捡宝物
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Category
Client
Forgot
Year
2022

传说在每年的中秋傍晚,都会有一批可爱的小人往家的方向奔跑,时不时的回头看着比自己脸还大的月亮。

Legend has it that every Mid-Autumn Festival evening, a group of adorable little beings run towards home, occasionally looking back at the moon, which appears larger than their own faces.

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追月亮的人
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Category
Client
咻帕文化
Year
2022

张扬、网点、信息清晰分明

Bold, network, clear and distinct information

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Store Poster
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Category
Client
Forgot
Year
2023

不知情的某次遗留。

An inadvertent residue of an unknown occasion.

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Nothing Written
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Category
Client
设计上海
Year
2023

协助cheeerSTUDIO为设计上海10周年打造动态形象。

Assisting cheeerSTUDIO in creating dynamic visuals for the 10th anniversary of Design Shanghai.

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设计上海10周年
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Category
Client
Seesaw Coffee
Year
2023

针对会员制的仓储式超市 Costco 的零售场景,Seesaw Coffee 特别定制了家庭装的意式咖啡豆产品,从产品包装形式到视觉设计等方面,创造更强的消费者吸引力。

项目包装设计上,跳脱出常规款咖啡豆视觉形象,运用更简洁明晰的图形与颜色,以适应仓储式超市产品批发形式的销售场景,使得产品卖点、品牌信息在大型仓库式建筑和商品货架上更具识别度。

Seesaw Coffee customizes family-sized Italian coffee beans specifically for the membership-based warehouse superstore, Costco. With a focus on packaging and visual design, we aim to enhance consumer appeal.

In terms of packaging design, we departed from the typical visual identity of coffee beans. Instead, we utilized more concise and clear graphics and colors to adapt to the wholesale retail setting of the warehouse-style superstore. This ensures that the product’s selling points and brand information are more recognizable on the shelves of large warehouse buildings.

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Seesaw Costco定制款咖啡豆
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Category
Client
咻帕文化
Year
2022

直观的表达对虎年气运暴涨的期待。

The straightforward expression of expectations for the soaring fortune in the Year of the Tiger.

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虎气冲天
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Category
Client
小红书
Year
2022

为小红书《about》杂志制作的周边向笔记图

A poster presenting peripheral materials made for the xiaohongshu’s ‘About’ Magazine.

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“about” Poster #1
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Category
Client
小红书
Year
2022

为小红书《about》杂志制作的周边向笔记图

A poster presenting peripheral materials made for the xiaohongshu’s ‘About’ Magazine.

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“about” Poster #2
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Category
Client
小红书
Year
2022

为小红书《about》杂志制作的周边向笔记图

A poster presenting peripheral materials made for the xiaohongshu’s ‘About’ Magazine.

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“about” Poster #3
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Category
Client
Seesaw Coffee
Year
2023

Seesaw在11周年生日中,推出首创瑰夏拼配意式咖啡豆,产品融合多重水果风味,像是就庆祝节日的水果拼盘,基底的宝藏瑰夏豆,带来明亮橙色果酸和白色花香,像是汁水饱满的杏桃和芦柑,更好诠释“咖啡是一种水果”。

视觉上延续品牌的经典包装结构,用低理解成本的水果图形与热情的颜色,更直接的呈现扑面而来的果汁感。

Seesaw celebrates its 11th anniversary by launching the innovative Gueisha Blend Italian coffee beans. This product combines multiple fruit flavors, resembling a festive fruit platter. The base of the treasure, Gueisha beans, brings bright orange acidity and white floral fragrance, reminiscent of juicy apricots and kumquats, better interpreting the notion that ‘coffee is a fruit.’

Visually, the design maintains the brand’s classic packaging structure, using low-cost fruit graphics and vibrant colors to directly present a refreshing juice sensation.

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Seesaw瑰夏拼配豆
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Category
Client
Seesaw Coffee
Year
2023

在Seesaw十一周年生日推出瑰夏拼配意式咖啡豆的同时,带来同款风味的冷萃液产品,以满足不同使用场景需求。

Seesaw celebrates its 11th anniversary by launching a blend of Gesha with Italian coffee beans, along with cold brew products of the same flavor, catering to various consumption scenarios.

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Seesaw瑰夏拼配冷萃液
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